The acquisition of Qte accelerates Qvik’s international growth and is a natural continuum to its recent minority investment from a Finnish private equity investor Bocap, which is making an additional investment into Qvik alongside the acquisition that solidifies Qvik’s position as a leading developer of digital consumer services in the Nordics.

Qvik Group is happy to welcome Qte into the family. Qte, which has over quintupled its revenue during the past five years, and Qvik have more than just the first letter Q in common – the companies have a similar ambition to grow internationally. Qte has over 150 customers in industries such as media, retail, and transportation, including DHL, Klarna and Bonnier.

Qte’s expertise complements Qvik’s offering in advanced web development, project delivery, and managed services. The synergies are mutual, as Qte will benefit from Qvik’s monetization, mobile, and design capabilities. Together Qvik and Qte will be able to provide their European customers with even more comprehensive services for digital growth. 

Qte will continue with its brand in Sweden.

“Becoming a part of Qvik gives us power and fuel to make headway faster. It is really fun to feel this glow again – it’s a feeling I recognize from other pivotal moves in our journey.”

Jonatan Arnlund, Co-Founder and CEO, Qte 

Qvik and Qte have a strong cultural alignment centered on their willingness to create value for customers, nimbleness and commitment to people’s well-being – virtues that the group is now able to cultivate even further. The culture match stems from three similar founders and a strong resemblance in the companies’ journeys up until now. 

“When we were looking for a partner in Sweden, I immediately fell in love with Qte. I recognized so much of their journey, culture, and passion toward creating digital products that people appreciate in their everyday lives.”

Lari Tuominen, CEO, Qvik Group

The acquisition of Qte triples Qvik’s turnover in Sweden to 65 million kronas this year, and globally, the group is expected to reach 17 million euros in turnover in 2024. By acquiring Qte Qvik accelerates its vision of becoming the go-to digital powerhouse in Europe that develops extraordinary consumer products for everyday use.

Qvik Group is a technology consultancy specializing in digital consumer solutions. The group’s mission is to enable digital growth for its clients through end-to-end support, including monetization, business and consumer insight, design, development, and managed services. Qvik’s headquarters are in Helsinki Finland, with offices in Sweden and the UK. Qvik Group has 160 employees, and its turnover is expected to reach €17m in 2024. Qvik Group is backed by a Finnish private equity investor Bocap. Some of Qvik Group’s clients include Savings Bank, Klarna, Posti, DHL, Electrolux, Bonnier, Sanoma and Terveystalo.

Qte is a strategic tech partner helping companies boost their business through tech. They specialize in tailormade digital solutions that drive companies forward, creating everything from mobile applications to complex IT systems. As a tech partner, they work long-term and continuously with clients such as DHL, Klarna and Koenigsegg. In 2023, Qte was awarded a DI Gazelle, and in 2024 they were named the 7th best workplace in Sweden. Since 2024, Qte has been a part of the Qvik Group.

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Qvik currently operates in Finland, Sweden and the UK, employing more than 120 digital services professionals. The company’s customer base includes leading consumer brands such as Electrolux, Suunto, Sanoma, Savings Banks Group and Terveystalo. The turnover this year is around 12 million euros, and with the financing round, the company’s growth is to be accelerated significantly.

The continuous concentration of consumer demand and payment transactions on digital channels has raised the level of requirements for digital services even more. Qvik is driving this development by actively cooperating with the world’s leading technology suppliers and payment service providers.

“Qvik has found a clear focus on the commercialization and payment of consumer services, an area in which growth is driven by the companies’ desire to offer consumers even higher quality, state-of-the-art digital services. We identified Qvik’s exceptional experience and in-depth knowledge, which is required to stay on the cutting edge of ever-developing technologies. A commercial vision of the future of digital consumer services combined with strong technology expertise is a prerequisite for success. Entrepreneur-led and strongly owned by the staff, Qvik is, with Bocap’s investment, ready to take a position as a leading developer of digital consumer services and monetization in Northern Europe!”, says Bocap’s partner and investment director Vilma Torstila.

According to CEO Lari Tuominen, Qvik had many reasons for teaming up with Bocap: “We had long and fruitful discussions on our vision and potential with Bocap and rapidly noticed that their team is very capable and experienced. Bocap has a good understanding of the technology sector and building international growth, and our thoughts on Qvik’s next big growth leap are united.”

The parties have agreed that other details on the transaction will not be made public.

More information is provided by
Ms. Vilma Torstila, Investment Director & Partner, Bocap Private Equity Oy, +358 40 547 4010, vilma@bocap.fi
Mr. Lari Tuominen, CEO ja Co-Founder, Qvik Oy, +358 50 322 2669, lari.tuominen@qvik.fi

Want to know more about Qvik and how we could help succeed? Come and meet us on our events: https://qvik.com/events/

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Even though most people have concerns about saving their card details, a debit or credit card remains a popular payment method for Finns who make purchases in smart phone apps. Nearly half (44%) prefer to pay for their app purchases with a debit or credit card, and online banks are equally popular.

A quarter of Finns like to pay with MobilePay. The payment app is most popular among the youngest age bracket, or 18–24-year-olds, more than four in ten (42%) of whom prefer to use MobilePay for in-app purchases.

Most Finns have paid for two or three digital services

Nearly a third (32%) of Finns have paid for two or three digital services for their smart phones or tablets in the past year. A little over a fifth (21%) had only paid for one service, while close to a third (27%) had not paid for any. For example, 41 percent of those aged 50–54 and 39 percent of 55–59-year-olds had not made a single in-app payment in the past year.

“Designing services for all age groups is important so that everyone has the opportunity to participate in the digital society. And addressing the older generations is smart from a business perspective too, since they are a customer segment with a lot of potential: people aged over 50 own well over half of the wealth in Finland”, says Qvik CEO Lari Tuominen.

The Finns’ favorite paid digital services are streaming services like Netflix, HBO and Elisa Viihde, With more than half of Finns (52%) buying such services on the regular. 

Over a third (35%) pay for music services, such as Spotify, while just over a fifth (21%) of Finns pay for e-books and audio books. A good tenth (12%) of Finns had bought cloud-based storage services, like Dropbox and Google One Drive.

“Of the Finns who spend money on mobile content, 62% are paying for one to three services on a regular basis. I believe that this number will increase by up to double over the next five years.”

Monthly digital subscriptions are the norm for younger people

A subscription valid until further notice and paid for by the month is the number one in-app payment method in Finland. More than half of Finns (51%) prefer such subscriptions. 

Monthly billing is even more popular among the young, with a whopping 70 percent of 18–24-year-olds on board. More than a tenth of Finns (15%) prefer one-time payments for their digital services.

“The most popular monthly subscriptions are for digital news, entertainment and leisure services. Given that more than half of Finns prefer regular monthly payments for their digital services, the subscription model seems to have potential for other sectors as well.”

Most Finns have their subscriptions under control, one in five has automated their payments

The difficult economic situation is also reflected in digital service subscriptions. A clear majority (60%) of Finns keep track of their app subscriptions and cancel services when they are no longer needed.

“Inflation and the volatility of electricity prices have made many Finns re-evaluate whether they are getting value from their paid digital services. Creating and communicating value is key to the service provider.”

On the other hand, more than a fifth (21%) of Finns let their digital service payments run automatically and never look at their payment histories. One in ten (10%) would like to be better aware of their subscriptions but has not done anything about it yet.

“The economic situation and increasing price-awareness in Finland is also evident in the digital service market. While in late 2021, a third of Finns had terminated subscriptions due to the price, 44% now say that they will cancel a digital subscription if the price feels too high. And slightly over a fifth of respondents had found equivalent services for cheaper or free.”

Qvik charted the Finns’ mobile app subscription habits with a national survey in March. The electronic survey was taken by 1,000 people aged 18–75. The sample is representative of Finland’s adult population.

Download the full study here

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“One in three Finns are also worried about paying with mobile apps. More than a fifth are concerned about paying with mobile devices in brick-and-mortar stores. On the other hand, a third are not worried about the security of mobile payments”, says Qvik’s payments expert Mikko Vahter.

Based on Qvik’s surveys, the Finns’ confidence in mobile payments has not improved during the pandemic. The company conducted another nation-wide survey about attitudes to payment in May 2019. A third of the respondents also said back then that they would not pay for their online shopping with their mobiles because of security concerns.

Technical problems are as common as before the pandemic

The promising online shopping season can suffer from technical issues preventing the closure of initiated transactions. 

Qvik also asked consumers why so many break off their online purchases and abandon the shopping cart at payment. Over half (53%) of Finns had done so in the past six months.

“This is not the first time we have charted the reasons for abandoning online purchases. We are not seeing any significant progress in this matter in the past three years. More than half of consumers had also abandoned a purchase at the payment stage when we last asked them about this in October 2019”, Vahter says.

According to this year’s survey, more than a third (31%) of purchases had been abandoned due to technical issues. Technical problems remain as common as three years ago, when 35% of consumers said that they had interrupted a purchase because of technical trouble.

“The challenge lies in the fact that a payment transaction involves multiple parties that need to work seamlessly together to enable a smooth payment experience. Technical expertise alone will not cut it. You also need to be familiar with authentication, payments, the business and the customers”, Mikko Vahter says.

Qvik charted Finnish online shopping habits with a nation-wide survey in mid-October. The electronic survey was taken by 1110 people aged 18–75. The sample is representative of Finland’s adult population. The survey was implemented as a panel by research company Cint.

Illustration: Midjourney AI

Online shopping, economy and preferred payment methods

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No less than seven out of ten Finns (69%) have changed their online shopping behavior due to the current economic situation, tech company Qvik’s survey reveals. Four in ten (38%) say that they are now hunting for the best offers specifically in online stores. 

Qvik charted Finnish online shopping habits with a nation-wide survey in mid-October. The sample was representative of Finland’s adult population.

Online sales campaigns have become a fixture in the mental calendars of Finnish consumers. Nearly a third (29%) of the respondents said that they are now shopping more often online because they think the products are cheaper there. More than a tenth (13%) is more interested in second-hand online stores due to the prevailing economic circumstances.

“Over a fifth, that is 22 per cent, of Finnish consumers say that they are now scheduling planned purchases for online sales days. On the other hand, a little over a third felt that the economic situation is affecting their online shopping behavior hardly at all”, says Qvik’s payments expert Mikko Vahter.

Every other Finn heads online for their holiday shopping

The year’s biggest sales day, Black Friday, and Cyber Monday after that launch the Christmas shopping season in Finland too. The Black Friday shopping day originated in the US and is celebrated on the fourth Friday of November, that is November 25 this year, which puts Cyber Monday at November 28. 

Online Christmas shopping has become an established habit for many Finnish consumers. One in two (50%) respondents to Qvik’s survey either has shopped or will shop online for Christmas. More than four out of ten (43%) also shopped online for presents last year. Nearly as many (37%) intend to do this year’s holiday shopping online, while more than a fifth (21%) schedule their Christmas shopping for the online sales events.

Check out our online merchants’ checklist for peak season.

“On the other hand, Christmas presents divide the nation. Over a tenth, or 13 percent, of consumers have already shopped online for Christmas presents, but another eight percent report that they can’t afford to buy any Christmas presents at all. And over a quarter of consumers get their Christmas presents offline”, Vahter continues.

Qvik charted Finnish online shopping habits with a nation-wide survey in mid-October. The electronic survey was taken by 1110 people aged 18–75. The sample is representative of Finland’s adult population. The survey was implemented as a panel by research company Cint.

Illustration: Midjourney AI

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Qvik’s survey examined the opinions and experiences of Finnish adults on everyday digital services. The survey focused on how digital services and the devices needed for their use are connected to everyday consumer behaviors.

The survey shows that, no matter what the situation, you are likely to find a mobile in the hand of the Finn. Nearly half (45%) of the respondents said that they often use their mobiles first thing in the morning, while almost as many (44%) reach for their phones just before going to bed.

Nearly a quarter (22%) also often take their smartphones into the toilet with them and roughly half (44%) of Finns reported doing so at least occasionally.

Every tenth Finn uses their mobile even while walking

Most people who took the survey (92%) use a smartphone every day. The phone is intertwined in their everyday routines and is frequently used while doing something else at the same time.

More than two thirds (68%) of the respondents use their phones on public transportation, while one in ten even does so while walking.

Approximately a quarter of Finns exercise with mobile in hand or within easy reach, while one in five admits to using mobile devices during meetings.

This poses unique challenges for application design and development according to Lassi A. Liikkanen, Director of Design and Insight at Qvik.

“Consumers can order products while jogging or between exercises at the gym, so services need to be super easy and quick to use. Consumers are more quality- and price-conscious than ever, and digital service designers need to rise to the challenge”, Liikkanen says.

Only a fraction use phone time limits

Whereas the growth of digital services makes many everyday tasks easier, the constant use of smart devices also involves risks. One of them is addiction.

According to our survey, nearly half (46 %) of respondents have sought to cut back on their use of digital services, such as games or social media, during the past year.

“People also have concerns about the screen time of others. Four out of ten (42%) respondents are worried about the excessive phone use of someone close to them”, Liikkanen says.

Likewise, four out of ten Finns have not limited their smartphone use with private rules or the device’s built-in time limit features. Only one in twenty (5%) Finns uses the time limit functions offered by smart devices.

“Built-in time limit functions are an easy way to make sure that your smart device does not eat up too much of your day. These features usually work better than private decisions and mental agreements, which are all too easy to slip from”, Liikkanen says.

Qvik charted the everyday digital lives of Finns with a national survey in April. The electronic survey was taken by 1,240 people aged 18–75. The sample is representative of Finland’s adult population. The survey was implemented in cooperation with research company Cint.

Digital everyday life in Finland

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According to our recent nationwide consumer survey, more than seven in ten Finns now appreciate a well-running online store more than they used to.

The pandemic has turned the Finns into e-commerce veterans with higher demands for online store usability. Seven in ten say that badly functioning and awkward online stores now annoy them more than they used to.

We last charted Finnish attitudes towards e-commerce at the beginning of the pandemic in 2020. Back then, people did not feel quite as strongly about poorly functioning online stores, with a little over half (55%) expressing annoyance.

“Today, people expect quality service from online stores all the way to their doorsteps. Finnish consumers say that the online stores’ current options for, say, delivery and pick-up are lacking and this irritated nearly half of the respondents. When we asked the same question two years ago, roughly a third were annoyed by these shortcomings”, says our CEO Lari Tuominen.

Shipment tracking is also important for Finnish consumers now, with nearly one in five survey respondents appreciating an easy way of following the processing and delivery of their shipments.  Two years ago, only just over a tenth of respondents considered this an important feature.

Interest in e-commerce is here to stay

“Our survey shows that people are still interested in e-commerce even as society is returning to normal. Nearly half of respondents believed that they will not cut back on their online shopping even after the pandemic. In our last survey, only a third thought this way”, Tuominen continues.

Half of the respondents had made more purchases online this year than ever before. In 2020, slightly more than a third said that they had ramped up their online shopping. Nearly a fifth of respondents to the 2020 survey did not shop online at all.

The Finns love loyalty schemes. Earlier studies have shown that up to 90 percent of Finns are members of one loyalty program and eight out of ten have joined more than one.

“Consumers now expect digital loyalty schemes. More than four in ten said that they are now more interested in online loyalty programs, up from roughly a third in the 2020 survey.”

One in three distrusts mobile app data security

Our survey also charted reasons why consumers had decided not to download a mobile app. Nearly a third said that they had opted not to install a mobile app because they doubted its security.

“The Finns’ need for privacy protection on the web has grown, especially after the Vastaamo data breach. Our survey shows that this lack of trust also extends to mobile apps. The data collected by apps has been the subject of much public debate lately, and this topic should be kept in the limelight”, Tuominen says.

Tuominen admits that, due to their technical features, mobile apps are able to collect more data on their users than traditional online services are.

“And that information can then be used for good or evil. For example, Apple has recently introduced several privacy-improving features for its users.”

We charted the Finns’ digital service use with a national survey in late February. The electronic survey was taken by a thousand people aged 18–75. Half of the respondents were men and half women, and the sample was representative of Finland’s adult population. The survey was conducted by research company Norstat.

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According to our survey, 23.3 percent of Swedish consumers don’t keep track of the bills of their digital service subscriptions, such as video streaming or e-book services. Roughly a tenth would like more control over their digital service subscriptions, and as many simply let their bills run without keeping track of their payments.

But some Swedes take a prudent approach to their digital service subscriptions. More than a tenth (15%) regularly review their subscriptions and cancel unnecessary services. The majority (62%) feel in control of their bills.

The nationwide survey commissioned by Qvik was taken by one thousand adult consumers from all over Sweden. It dealt with services offering digital products instead of physical ones.

Many subscribed to new digital services last year

More than a third (33%) of Swedes have subscribed to two or three new digital services over the past year. And no less than 67.1% have used at least one new service within a year.

The Swedes are trying new services at an amazing pace right now. People are quick to drop services, and new services are springing up all the time. In other words, the service market is developing intensely.

“The growth potential is huge, especially among users who are not active subscribers of digital services.”, says Jesse Vartiainen, CEO of Qvik AB.

Nearly a third (27%) of Swedes have not adopted a single new service in the past year. However, six percent reported that they don’t keep track of their new subscriptions.

One in three senior Swedes don’t subscribe to a single digital service on a regular basis

Our survey revealed that 15 percent of Swedish consumers don’t have a single regular digital service subscription. One in three (30%) belong to this category in the 60–69 age bracket, for example.

“There is considerable potential and room for development in this category. But not every senior citizen has access to digital service subscriptions. Current solutions may not serve the needs of all consumer groups as well as they could, and improving the attractiveness, availability and accessibility of services should be an urgent priority.”

More than half of Swedes (53.9%) subscribe to one to three digital services with monthly billing. On the other hand, seven percent could not say how many services they subscribe to.

One in five have switched to a cheaper service

The survey we commissioned also examined why Swedish consumers have terminated regular digital service subscriptions.

A third, or 34 percent, had cancelled a subscription because it felt too expensive. Nearly as many (31%) had given up a service because it didn’t meet their expectations. A quarter reported having only wanted to try a service, while a fifth said they had cancelled a subscription because they found the same service cheaper or for free elsewhere.

“A surprising number of respondents had been let down by the service they subscribed to. This sends a powerful message to service designers and marketers.”

Swedish consumers are extremely price-conscious, and there are a lot of service providers on the market.

Audiobooks can’t compete with movies, series and music in Sweden

The Swedes’ favourite services are video streaming providers like Netflix, HBO and Cmore, used by 63 percent of consumers, and the music services Spotify and Apple Music.

The Swedes are also interested in cloud storage, such as Dropbox, Google One Drive and iCloud, with 39 percent of consumers using these services regularly. But e-books only rank sixth in digital services used by Swedish consumers.

Roughly a third or 31 percent of Swedes regularly subscribe to digital news and journalism. Work- and study-related applications like Adobe, Microsoft Office and audiobooks are used by 27 percent of consumers.

We studied the subscription habits of Swedish consumers with a nationwide survey in December. Our electronic survey was taken by a thousand people aged 18–75 in Sweden. Half of the respondents were men and half women, and the sample was representative of Sweden’s adult population. The margin of error of the electronic survey conducted by research company Bilendi is 3.1 percent.

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According to our survey, 32.5 percent of Finnish consumers don’t keep track of the bills of their digital service subscriptions, such as video streaming or e-book services. More than a fifth let their bills run without ever taking a closer look at their payments, and more than one in ten would like to keep their digital service subscriptions better under control.

Most Finns are prudent about their digital service subscriptions, however. More than six in ten (60.5%) regularly review their subscriptions and cancel unnecessary services.

Our nationwide survey was taken by one thousand adult consumers from all parts of Finland. It dealt with services offering digital products instead of physical ones.

Many new digital service subscriptions this year

More than a fifth (22.8%) of Finns have subscribed to two or three new digital services over the past year. More than half (56.8%) have used at least one new service within a year.

“The Finns are trying new services at an amazing pace right now. People are quick to drop services, and new services are springing up all the time. In other words, the service market is developing intensely. The growth potential is huge, especially among users who are not active subscribers of digital services.”, says our CEO, Lari Tuominen.

Four in ten (40.5%) Finns have not adopted a single new service in the past year.

Digital services are not yet available for everyone

A clear majority of Finns (60.6%) subscribe to one to three digital services with monthly billing. However, the survey showed that more than a fifth of Finns do not have a single regular digital service subscription. More than a third (34.6%) of people aged 65–75 fall into this category, for example.

“There is considerable potential and room for development in this category. But not every senior citizen has access to digital service subscriptions. Current solutions may not serve the needs of all consumer groups as well as they could, and improving the attractiveness, availability and accessibility of services should be an urgent priority.”

One in three have been disappointed with their service

The survey also examined why Finnish consumers have terminated regular digital service subscriptions. More than a third (34.3%) had terminated a subscription because the service content did not live up to their expectations.

“As a rule, Finnish consumers are extremely price-conscious, which was also reflected in the results of this survey. But a surprising number of respondents had been let down by the service they subscribed to. This sends a powerful message to service designers and marketers.”

Nearly a third of Finns (28.9%) had cancelled a subscription because it felt too expensive. Approximately a quarter reported having only wanted to try the service. More than one in ten (12.8%) said that they had terminated a subscription because they had found a similar service cheaper or free of charge.

Music doesn’t compete with movies or series

The Finns’ favorite services are video streaming services like Netflix, HBO and Cmore, used by almost six in ten (59.1%) Finns. Roughly a third (30.4%) subscribe to music services, such as Spotify or Apple Music.

Information security services and cloud storage, like Dropbox, Google One Drive and iCloud, are also popular. E-books, on the other hand, come a distant fifth according to the survey.

Qvik studied the digital service subscription habits of Finnish and Swedish consumers with nationwide surveys in December 2021. The results were similar in both countries.

Our electronic survey was taken by a thousand people aged 18–75 in Finland. Half of the respondents were men and half women, and the sample was representative of Finland’s adult population. The margin of error of the electronic survey conducted by research company Bilendi is 3.1 percent.

Illustration: Aija Malmioja

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Finnish consumers have a special relationship with their mobiles. A clear majority has at least some degree of loyalty to their preferred brand. On the other hand, almost one-fifth (18.3%) put no weight at all on brand when choosing their next phone.

According to a survey we commissioned in late September, brand loyalty is particularly common among iPhone users. The sample was representative of Finland’s adult population.

“According to our survey, iPhone users are highly loyal to their phone brand, with no less than 54 percent always buying the same brand. The loyalty to Apple is especially strong in the younger brackets”, says Qvik’s CEO, Lari Tuominen.

Every third Huawei user doesn’t think about brand

Huawei and Honor users are the opposite of iPhone owners, with one in three having no brand loyalty whatsoever. Roughly 30 percent of Huawei owners and 31 percent of Honor users are unfaithful to their brands.

“On the other hand, the answers to our survey show that people appreciate the price-quality ratio of Huawei and Honor, as well as OnePlus and Nokia phones. Nokia still has a group of die-hard loyalists in Finland, partly for historical reasons I’m sure”, Tuominen says.

Nearly four out of ten (39,8%) mobile owners would be prepared to swap brands if the new one offered better features, like more memory, a better screen, longer battery life or a better camera.

“Even though emotions often come to play in the choice of mobile, at the end of the day, the average Finn is a rational and thoughtful consumer. According to our survey, people are quick to jump ship if another brand seems to give better features or more bang for your buck.”

Price-quality ratio and ease of use are key

The survey results prove that Finnish consumers are price-aware when shopping for phones. Nearly 60 percent (59.6%) of respondents said that they would be prepared to consider another manufacturer’s phone if it offered a significantly better price-quality ratio.

More than a fifth (22.8%) could entertain the notion of switching brands for better usability. But Finns don’t care too much about how their phone looks: only less than five percent of respondents would switch on that basis.

Finns stick to their brands

Force of habit is an important factor preventing people from changing phone brands. Almost four out of ten (37.1%) Finns prefer to stick with their brand because they have gotten used to it.

“When a consumer has learned to use a specific brand and UI, they don’t want to let go. Learning to use a different brand and, potentially, user interface is not an attractive proposition. An emotional connection with the user’s current brand is also a significant reason for sticking with it. Almost half of Finns, 48.5 percent to be precise, simply like their current phone brand”, Tuominen says.

Habit and emotions are even greater motivations for iPhone users than others. Exactly half of them (50%) don’t want to switch phone brands because they like what they have. And more yet (52%) say that they have gotten so used to their phones that they no longer want to change.

Concerns related to switching devices dampen roughly every tenth Finn’s willingness to try a new phone. Slightly more than one in ten (10,2 %) stick with their familiar brand because they are worried about learning to use a new phone, while nearly as many (9.0%) are afraid of losing their data if they change.

We commissioned this nation-wide survey at the end of September to investigate why Finns choose the phone brands they do. The electronic survey was taken by a thousand people aged 18–75. Half of the respondents were men and half women, and the sample was representative of Finland’s adult population. The margin of error of the electronic survey conducted by research company Bilendi is 3.1 percent.

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